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“I wanted to find a different avenue, rather than just meeting up with people that I work with.” So he made a profile—being careful to select only the “BFF” option so his profile wouldn’t show up to single women and cause confusion among his girlfriend’s friends—and started swiping, using similar metrics for what he’d look for in a “ relationship” with a woman. “Not necessarily that I'm looking for a dude that's attractive, but I think, in terms of activities and stuff like that, I don't want to hang out with a dude who's really into punk or metal and has a black mohawk going on. Because the ersatz flirty banter was a little awkward, he tried to cut to the chase early.So I think the pictures are important because you're kind of picking up on a lot of cues there, in terms of, ' Are they active? “I want to build up a relationship to hang out with somebody rather than just, like, text a dude,” he says.Upon signing up, you select your interests, from stereotypically dude hobbies like “cars” to what kind of music you’re into to what you like to drink (wine? When guys get into a relationship, he reasons, they often neglect their male friendships. ”Launched in January 2015, the app has a userbase of “between 12,000 and 15,000,” according to a spokeswoman, mostly in New York and Los Angeles.And if they break up, or get divorced, they’re hard up for companionship. A big part of the app’s structure is creating and listing nearby events, like weekly poker nights or World Series watch parties at the Cubs bar.
According to a Bumble spokesman, 90 percent of male Bumble users have also opted into the BFF feature.
Guy swipes right, makes small talk, extends a casual invite for drinks at a hip, dimly-lit bar.
There’s the cautious excitement—maybe this could actually be something!
“You really have to do some reaching out.” at least fourteen times. Finally, you can add guys with similar interests to your “pack.” Nile Niami, the app’s founder, says he came up with the idea when his friend was going through a divorce.
Its logo, a howling wolf silhouetted against a moon. The buddy, who’d been married for 10 or 12 years, had “lost touch with all of his male friends, and he had no outlet of any kind to find anybody to hang out with,” Niami recalls.