Companies mandating tobacco

After the regulations were issued in 1996, tobacco companies sued. Brown & Williamson Tobacco Corp., the court ruled that Congress had not given the FDA authority over tobacco and tobacco marketing.

As a result, Congress was forced to provide explicit FDA authority to regulate tobacco and this was finally accomplished via the passage of the Family Smoking Prevention and Tobacco Control Act in 2010.

President Barack Obama, who has himself struggled with smoking addiction, praised the law, saying that it will save American lives.

The Obama administration had previously voiced support for such an act, while former President George W.

context, however, raises doubts about (a) whether this will ever be practicable and (b), if practicable, how long it will take to implement.

In the meantime, nicotine-maintaining harm reduction strategies can have nearer term effects on tobacco use as an individual and a public health issue.

Some major national and international tobacco control organisations favour mandating a reduction in nicotine content of cigarettes to non-addictive levels as a tobacco control tool. Food and Drug Administration's regulation of cigarettes appears to have the power to reduce nicotine to non-addictive levels provided it is not taken to zero. Current versions of the nicotine-reducing strategy propose the systematic, incentivised use of less harmful nicotine/tobacco products as elements of the mandatory cigarette nicotine-reduction strategy.

The High Court of Karnataka on Friday struck down the government’s 2014 notification, said Aradhana L, a lawyer at Poovayya & Co, who represented tobacco companies including India’s ITC and Philip Morris International Inc’s Indian partner, Godfrey Phillips India Ltd. Dixit, confirmed the rules had been struck down but said he would appeal in the Supreme Court.

Dixit said that for now the older federal rules mandating 20 percent warnings on packs will be in force.

But, he added, ”the court has allowed us to remake the rules.

The World Health Organization estimates tobacco-related diseases cost India about billion annually.

A government survey earlier this year found that 62 percent of cigarette smokers thought of quitting because of warning labels on the packets.

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