Studies about women and dating preferences

When women were the ones choosing, the more intelligence and ambition the men had, the better.So, yes, the stereotypes appear to be true: We males are a gender of fragile egos in search of a pretty face and are threatened by brains or success that exceeds our own.It's probably not worth rushing to the hair salon though, as a 2011 poll of 2,000 men found 60 per cent actually prefer brunettes, and that was the conclusion Match drew just two years earlier.

The first step in helping people find love and happiness is to figure out what they're really looking for in the first place.

However, we also found that East Asian women did not discriminate against white men (only against black and Hispanic men).

As a result, the white man-Asian woman pairing was the most common form of interracial dating—but because of the women's neutrality, not the men's pronounced preference. Daters of both sexes from south of the Mason-Dixon Line revealed much stronger same-race preferences than Northern daters.

To really understand what people prefer, you need to pair men and women randomly in an experimental dating service and document the decisions they make. Speed dating is matchmaking on, well, speed—each male-female pair (we stuck to heterosexual couples) meets for four minutes to size each other up, at which point a whistle blows, signaling the men to get up and move on to the next woman.

And so for a couple of years at a local bar just off the Columbia campus, I ran a speed-dating experiment with two psychologists, Sheena Iyengar and Itamar Simonson, and fellow economist Emir Kamenica. After each "date," participants decide if they'd like to see their partner again.

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